The Farmer’s Office Guide to Smart Pricing

A video course that shows farmers how to confidently price for real profit.

Stop guessing. Start charging what your farm products are worth.

Enroll Now - Show Me How to Price for Profits

In this course, you'll learn how to:

 

Stop underpricing just to “match the market”

Factor in your real costs (including your time!)

Account for the premium value of organic and small-scale farming

Build the confidence to charge what your work actually deserves

  

You’re not just selling products.
You’re running a business.

It’s time your pricing reflected that.

I'm Julia Shanks, author of The Farmer's Office.

Since 2008, I’ve worked with hundreds (if not thousands) of farmers to strengthen their numbers and make confident, data-driven decisions.

With an MBA in Entrepreneurship, three businesses launched, and years recognized as the go-to expert in farm finances, I know what it’s like to wrestle with pricing — especially when you care deeply about your customers. I faced it myself running a catering business.

Most farmers price based on competitors.
Smart farmers price based on their numbers and their value.

 

Know Your Numbers

Most farmers price by gut feeling or what the neighbor charges. This course gives you a real system — so every price you set is backed by actual data from your own farm.

Stop the Hidden Losses

You could be profitable overall and still be losing money on your best-selling product. Learn to evaluate each crop and product line so nothing quietly drains your business.

Price Every Product with Confidence

From vegetables to livestock to your grandmother's jam recipe — you'll have a framework for calculating cost of production for everything you sell.

The Farmer's Office Guide to Smart Pricing includes:

  1. A Framework for Pricing Strategies

    1. A Framework for Pricing Strategies

  2. Calculating Cost of Production

    1. Cost of Production: Value Added
    2. Cost of Production: Where Do The Numbers Come From?
    3. Cost of Production: Tomatoes
    4. Cost of Production: Chickens

  3. Competitive Analysis

    1. Competitive Analysis

  4. Using Breakeven to Understand Pricing Strategies

    1. Break Even Analysis
    2. Using Breakeven to Understand Pricing Strategies
    3. Breakeven Analysis - In Action

  5. Putting Concepts into Action

    1. Cost of Production: Putting Concepts into Action
    2. Pricing Strategies: Summary

  6. Evaluating Sales Channels with Different Pricing Structures

    1. Evaluating Sales Channels with Different Pricing Structures

  7. Pricing Strategies – Tools and Templates

    1. Pricing Strategies - Tools and Templates

  8. Cost of Production – Final Quiz

    1. Cost of Production Quiz

At the end of this course, participants will understand:

 

  • How to calculate the cost of production for vegetables, livestock and value-added products
  • Cost of production’s impact on pricing strategies
  • QuickBooks features to better track time and expenses, enabling easy cost of production calculations
  • How  to utilize cost of production to understand your break-even sales target
  • How to evaluate sales opportunities and decide which sales channel is right for you

You work hard! You should make a profit.

You might be selling out at market every week and still losing money. If you're only looking at your farm as a whole, you could be carrying a crop — or a product line — that's quietly draining your profits.

 

"You may not realize you're losing money on one crop if you only look at your business as a whole unit."

FAQs

Your Farm Deserves to Be Profitable. Let's Make It Happen.

 

Stop leaving money on the table. Enroll in The Farmer's Office Guide to Smart Pricing and walk away with the tools, knowledge, and confidence to price every product for profit.

 

Enroll Now - Start Pricing for Profit